1.) What is segmentation?
Segmentation is dividing a different part poster and people which are targeted, for example target audience can be divide to different segments and also mean in more than one audience has been targeted and film which is targeted on the audience.
2.) How can it be applied?
The first poster shows all the characters which are shown in the film and is difficult to find which one of them is the leader and the techniques that they using is the title which is saying Roline with the ninies and the theme that they used is red and brown.
The second poster it has less characters but is more easy to see who us the protagonist and the techniques
3.) Why is it used?
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