Target Audience

1.) Who is the target audience for film poster?

I think the target audience for the film poster of my choice is around 16+ because the women on the left hand side is wearing a red dress and the red colour stand out and showing that she is the main protagonist and she is leading a group.


2.) What techniques have been used to target them?
The techniques that has been used to target the audience is the female and the way they dress her in this poster, they also move her to the front of the poster to show who is the main person/protagonist in the film.




Anchorage

3.) What is anchorage?
Anchorage is when a piece of media uses another piece of media to reduce the amount of connotations in the first, therefore allowing the audience to interpret it much more easily. For example in a newspaper, pictures are accompanied by a caption that allows us to understand what the picture is showing us. In films, background music often helps us interpret the scenario. Finally, pictures can often be described with other pictures.

4.)  How has anchorage been used to make the audience clear?
The anchorage has been used in this poster showing the annotation, example "NO NAMES. NO BADGES. NO MERCY. The film poster show that and the understanding that the film is showing a female dressed in red dress and telling that she tell what to do.  

     
5. ) Why is it beneficial to apply anchorage to the construction of a film poster? 
Because it will describe the film and will tell you something about it for example in this film poster Gangster Squad the main character is the women because she is the protagonist and she standout more than the background people